Customer analytics is vital for just about any industry or market segment. By understanding how your customers (or constituents) behave and interact with your organization, you are able to better serve, and profit, from the interactions.
The proliferation in the number of channels by which customers communicate has resulted in marketers drowning in data and struggling to better understand their customers. Marketers have to continually deliver above-market growth and show measurable results.
Specific uses cases include:
Recommendation Engine & Targeting
Social Media Analysis
360° Customer View
The key to effective customer analytics is first understanding customers, and then building products and services that best meet their needs. Some examples include:
Online & Mobile
Communication Service Providers (CSPs)
SAMPLE USE CASES:
- Omni-Channel Pathway Optimization
- Purchase Affinity Analysis
- Customer Churn Analysis
- Marketing Channel Effectiveness
- Merchant Offers